[PDF.88uc] Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money
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Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money
Jay Levinson
[PDF.hp10] Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money
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| #420302 in Books | Entrepreneur Press | 2010-07-01 | Original language:English | PDF # 1 | 9.00 x.70 x6.00l,1.07 | File type: PDF | 336 pages | ||28 of 28 people found the following review helpful.| Not Very Practical, Definitely Out Dated|By Todd Giannattasio|I'm an online marketing consultant and recently started doing pro-bono work for a local non-profit. I picked up this book because I thought it looked good and would help expand my perspective in a new niche. This book is far from practical and filled with a lot of fluff.
They try to be "cutting edge" but
The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they nee...
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