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| #2615827 in Books | Robert M McMath | 1999-07-15 | 1999-06-29 | Original language:English | PDF # 1 | 8.50 x.50 x5.50l,.75 | File type: PDF | 256 pages | What Were They Thinking Marketing Lessons You Can Learn from Products That Flopped||1 of 1 people found the following review helpful.| A great read for anyone interested in Marketing|By Cheryl Kulas|It will really bring back memories of the most outrageous, goofy, and seemingly good products that flopped for reasons you will only now know. Its a bit tangential and choppy, but because of this, its very easy to pick up and read for short periods until finished. When you are finished you will understand how Mar
Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top c...
You easily download any file type for your device.What Were They Thinking? | Robert M. McMath, Thom Forbes. I really enjoyed this book and have already told so many people about it!
