| #349572 in Books | Caples, John/ Hahn, Fred E. | 1998-06-25 | Ingredients: Example Ingredients | Original language:English | PDF # 1 | 8.98 x.65 x6.06l,1.07 | File type: PDF | 278 pages||3 of 3 people found the following review helpful.| A *MUST READ* if you have anything to do with marketing and advertising!!!!|By Andre L. Bell|This is probably the most dog-eared copywriting book in my library. I have highlighted, written tons of notes in margins, and beat this book to near death. It is one of the two books I re-read cover-to-cover right after initially interviewing new clients about their marketing objectives
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
You easily download any file type for your gadget.Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics) | Caples, Hahn. A good, fresh read, highly recommended.
