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Positioning: The Battle for Your Mind

Al Ries, Jack Trout




[PDF.jm97] Positioning: The Battle for Your Mind

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 | #15304746 in Books |  1988-08 | Original language:English | Binding: Audio Cassette

||2 of 2 people found the following review helpful.| Relevant, Practical and Valuable|By Alan Lattanner|This is an outstanding book of high value to anyone trying to stand out from the crowd. The theme is that we are all marketers trying to communicate our message in the most effective manner and that there is a better way.

The authors coined the term "positioning" and first wrote about it in a 1972 article in Advertis

Listeners learn how to get their message across and make an impression that lasts.



You easily download any file type for your gadget.Positioning: The Battle for Your Mind   |  Al Ries, Jack Trout. I really enjoyed this book and have already told so many people about it!

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