[PDF.36ln] Nontraditional Media in Marketing and Advertising

Nontraditional Media in Marketing and Advertising

[PDF.lq25] Nontraditional Media in Marketing and Advertising

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 | #1489440 in Books |  SAGE Publications, Inc |  2013-01-14 | Original language:English | PDF # 1 |  9.25 x6.25 x.75l,.75 | File type: PDF | 264 pages

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||0 of 0 people found the following review helpful.| This book was assigned for a marketing class. It's ...|By Ben|This book was assigned for a marketing class. It's a little dry but very practical. Provides a very basic summary of nontraditional media and how it can be implemented in marketing.

Nontraditional Media in Marketing and Advertising by Robyn Blakeman is a concise guide that offers a step-by-step approach to the strategic use of nontraditional media by both marketing and advertising professionals. The text focuses on methods used as an alternative choice to more traditional marketing and advertising methods such as print and broadcast mediums. To assess the efficacy of nontraditional ...

You easily download any file type for your gadget.Nontraditional Media in Marketing and Advertising   |  Robyn L. Blakeman. I was recommended this book by a dear friend of mine.

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