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Manager's Guide to Excellence in Public Relations and Communication Management (Routledge Communication Series)

David M. Dozier, Larissa A. Grunig, James E. Grunig




[PDF.yu43] Manager's Guide to Excellence in Public Relations and Communication Management (Routledge Communication Series)

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 | #816823 in Books |  Routledge |  1995-07-03 |  1995-08-12 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  11.00 x.62 x8.50l,.97 | File type: PDF | 272 pages

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||0 of 0 people found the following review helpful.| Five Stars|By C. Eames|Outstanding read, an indispensable resource for any manager!|0 of 0 people found the following review helpful.| Five Stars|By Rodney Maddox|Great book|0 of 0 people found the following review helpful.| Good stuff|By Big John|Perfect book for my studies

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics....

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