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Management: The Basics

Morgen Witzel




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 | #8020620 in Books |  Routledge |  2004-08-16 | Original language:English | PDF # 1 |  8.50 x.63 x5.51l,.67 | File type: PDF | 224 pages

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Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including:

* planning effective business strategy to meet goals
* how successful marketing works
* how organizations are structured and function
* how to...

You easily download any file type for your gadget.Management: The Basics   |  Morgen Witzel. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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