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Gift Giving: A Research Anthology

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 | #8204666 in Books |  Popular Press 1 |  1996-01-01 | Original language:English | PDF # 1 |  9.32 x.87 x6.02l,1.23 | File type: PDF | 238 pages

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||2 of 3 people found the following review helpful.| Overall Good- a helpful tool to the gift industry|By A Customer|This book is a collection of articles that examine gift-giving behavior- a field that has only recently been researched in the last decade. The book explores the motive's for gift giving process of selecting and presenting. It focuses on Christmas and Wedding gifts, and briefly covers gender roles, the cultural dif

Gift Giving brings together 21 scholars from a variety of disciplines—including consumer behavior, communications, and sociology—who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life.



You easily download any file type for your device.Gift Giving: A Research Anthology   |  From Brand: Popular Press 1. Which are the reasons I like to read books. Great story by a great author.

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