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Dictionary of Marketing Terms (Barron's Business Guides)

Jane Imber, Betsy-Ann Toffler




[PDF.kw50] Dictionary of Marketing Terms (Barron's Business Guides)

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 | #1058512 in Books |  2008-07-01 | Original language:English | PDF # 1 |  7.81 x1.37 x5.06l,.93 | Binding: Vinyl Bound | 608 pages

||4 of 4 people found the following review helpful.| No different from older version|By Eddie T.|This book is a no-thrills marketing terminology book, mostly basics with higher-end marketing terminology and practices. However the book falls short in the internet side. It does list terms like Search Engine and Google but this book is just a reprint of the older book which I already own with a few minor adjustments. No need to buy

More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here’s a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others see...

You can specify the type of files you want, for your device.Dictionary of Marketing Terms (Barron's Business Guides)   |  Jane Imber, Betsy-Ann Toffler. I really enjoyed this book and have already told so many people about it!

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