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Cognition and Communication: Judgmental Biases, Research Methods, and the Logic of Conversation (Distinguished Lecture Series)

Norbert Schwarz




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 | #3397678 in Books |  1996-09-01 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  9.50 x6.25 x.50l,.84 | File type: PDF | 124 pages

||0 of 0 people found the following review helpful.| Great Book!|By Andrea|A classic in psychology and survey methods research. This book is a must-own for any survey methodologist or social science researcher.

Psychological research into human cognition and judgment reveals a wide range of biases and shortcomings. Whether we form impressions of other people, recall episodes from memory, report our attitudes in an opinion poll, or make important decisions, we often get it wrong. The errors made are not trivial and often seem to violate common sense and basic logic. A closer look at the underlying processes, however, suggests that many of the well known fallacies do not necessar...

You easily download any file type for your gadget.Cognition and Communication: Judgmental Biases, Research Methods, and the Logic of Conversation (Distinguished Lecture Series)   |  Norbert Schwarz. I really enjoyed this book and have already told so many people about it!

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